# GrowthGrid / Europe Cloud / WideOps — Commercial Offer Catalog

Sub-Agent 1 deliverable. Single canonical inventory of every commercial offer GrowthGrid has access to sell on behalf of Europe Cloud / WideOps. Built so that when bigger accounts say "we have credits already", we know what ELSE we can offer.

**Inputs scanned:** europe-cloud-campaigns/ (4 .md offer files + CSVs), cloudcredits-astro/src/content/seo-deep-dives/ (17 SEO articles, especially `startup-cloud-commercial-options.md`), cloud-partner-niche-research.md Sections 2 + 5, avishay_threads.jsonl (key threads 43/46/48/53), wa_docx WideOps brief, fathom_meetings.jsonl (106 calls, scan-only), wa_messages.jsonl, leads_snapshot.db `touches.angle` enum (read-only).

**Headcounts:**
- 30 offers cataloged
- 14 currently campaigned (in `touches.angle` with ≥21 sends)
- 16 mentioned somewhere but NEVER campaigned — these are the gold
- 9 specifically target bigger accounts ($20K+/mo spend, 30+ emp, or enterprise)

---

## Table — all offers, sorted by `target_size`

| offer_id | display_name | value_units | target_size | confidence | currently_used | angle in leads.db |
|---|---|---|---|---|---|---|
| azure-mawl-funding | Azure Migrate & Modernize Funding | Up to $400K + 15% PAF | enterprise | C | no | — |
| azure-ecif | Azure ECIF | $25K-$1M strategic | enterprise | C | no | — |
| marketplace-private-offer-cppo | Marketplace Private Offer (CPPO) | 1.5-3% net fee | enterprise | C | partial | marketplace-credits (overlap) |
| renewal-window-negotiation | Renewal-Window Partner Number | Negotiation leverage | enterprise | B | no | — |
| compliance-sovereignty-packaging | Compliance / Sovereignty | Audit-readiness | enterprise | C | yes (light) | compliance (456) |
| control-plane-k8s-scan | Control Plane K8s Cost Scan | ~60% K8s waste | mid_market | A | yes | ai-sre (overlap) |
| dxdt-free-cloud-assessment | DXDT Free Cloud Assessment | 20% idle + 35% commit | mid_market | A | no (named) | partial credits-brokerage-doc |
| commit-discount-15-40 | Cloud Commit Discount 15-40% | 15-40% off commit | mid_market | A | yes | commit-discount (487), discount-provider-pays (1000) |
| invoice-consolidation-net-60-90 | One Invoice + Net-60/90 | Net-60/90 + one invoice | mid_market | A | yes | invoice-consolidation-net90 (2281) |
| wiz-security-partner-referral | Wiz Security via EC | Wiz seats / private pricing | mid_market | B | yes (n=1) | wiz-security (2150) |
| hiring-subsidy-devops-sre | Cloud-Subsidized DevOps/SRE Hiring | Pro-services offset by cloud funding | mid_market | B | yes | hiring (848), ai-sre (2860) |
| aws-poc-fund | AWS POC Funding Eligibility | $5K-$50K per customer | mid_market | A | yes | aws-poc-fund-eligibility (2352) |
| aws-map-2.0 | AWS MAP 2.0 Migration Funding | $15K+$50K+25% Yr1 ARR | mid_market | C | no | — |
| gcp-ramp-migration | GCP RAMP Migration Funding | Up to $100K + CUDs | mid_market | C | no | — |
| aws-private-offer-discount | AWS Partner-Originated Discount (POD) | 5-10% off list | mid_market | C | no | — |
| split-billing-multi-entity | Split Billing + Multi-Currency | Multi-entity/currency invoicing | mid_market | C | no | — |
| cloud-waste-finops-audit | Cloud Waste / FinOps Audit | 15-30% waste | mid_market | A | yes (heaviest) | cloud-waste (9728) |
| ai-sre-monitoring | AI-SRE / 24-7 Proactive | Reduced on-call | mid_market | B | yes | ai-sre (2860) |
| data-analytics-bigquery-looker | BigQuery + Looker Implementation | Funded pro-services hrs | mid_market | C | no | — |
| ai-ml-implementation | AI/ML Production Implementation | Funded AI/ML hrs | mid_market | C | no | — |
| ec-partner-stack-ecosystem | EC Partner Stack: 30+ ISV discounts | Partner-tier on 30+ ISVs | mid_market | A | yes | partner-stack (1000), apollo-credits (1296) |
| google-cloud-credits-350k | Google Cloud Credits up to $350K | $350K / 3yr rolling | early_stage | A | yes (heavily) | credits (8441), google-funding (672), credits-extension (1000), credits-brokerage-doc (4767) |
| funded-engineering-team | Funded Google-Certified Eng Team | Google-funded eng hrs | early_stage | A | yes | credits (overlap), hiring |
| marketplace-credits-pay-for-saas | GCP Credits Pay for 30+ SaaS | Same $ credit broader spend | early_stage | A | yes | marketplace-credits (844), apollo-credits (1296) |
| aws-activate-credits | AWS Activate Onboarding + Credits | Up to $100K AWS credits | early_stage | B | yes | aws-activate (1547) |
| azure-founders-hub | Azure Founders Hub Onboarding | Up to ~$150K Azure | early_stage | B | yes | azure-founders (3966) |
| anthropic-gemini-api-discount | Anthropic/Gemini API Discount | Volume discount % | any | A | yes | anthropic-gemini (1197), ai-api-discount (1620) |
| workspace-discount-net60 | Workspace Discount + Net-60 | Workspace disc + Net-60 | any | B | yes | workspace-net60 (1988) |
| billing-switch-same-price | Switch Billing - Same Price More Help | Same price + free FinOps + Net terms | any | A | yes (light) | reseller (21), discount-provider-pays (1000) |
| crypto-pay-cloud | Crypto Payment for Cloud | Crypto-denominated invoicing | any | C | no | — |

---

## A. Offers currently campaigned (live in `touches.angle`)

Pulled from read-only query on `leads_snapshot.db.touches.angle` (full enum: 27 distinct values, top 26 listed). The angle column is the only durable signal of "what's been sent" — `None` accounts for 28,430 touches without an angle tag, all others sum to ~58K tagged touches.

The 14 actively-campaigned offers (≥21 sends): `cloud-waste`, `credits`, `credits-brokerage-doc`, `azure-founders`, `ai-sre`, `aws-poc-fund-eligibility`, `invoice-consolidation-net90`, `wiz-security`, `workspace-net60`, `ai-api-discount`, `aws-activate`, `apollo-credits`, `anthropic-gemini`, `partner-stack`, `discount-provider-pays`, `credits-extension`, `hiring`, `marketplace-credits`, `google-funding`, `commit-discount`, `compliance`, `reseller`.

The `cloud-waste` angle is by far the most-sent (9,728 sends), followed by `credits` (8,441) and `credits-brokerage-doc` (4,767) — confirming that fee-pressure framing on bigger accounts is already an active vector. [source: leads_snapshot.db.touches.angle GROUP BY angle]

## B. Offers mentioned somewhere but NEVER campaigned (THE GOLD)

These are the offers that exist in the partner stack or Avishay's brief but show **zero** matching campaign volume in `touches.angle`. When bigger accounts say "we have credits already", these are the levers you can still pull:

1. **aws-map-2.0** — AWS MAP 2.0 is the canonical AWS migration-funding lever: Assess $15K + Mobilize $50K + Modernize up to 25% of Yr1 ARR. Mentioned 7× across 106 fathom calls, but no `aws-map` angle in `touches.angle`. [source: cloud-partner-niche-research.md:163]
2. **gcp-ramp-migration** — up to $100K migration funding + CUDs. Same picture: mentioned in 7 fathom calls, no campaign angle.
3. **azure-mawl-funding** + **azure-ecif** — up to $400K MAWS / $25K-$1M ECIF. Both documented in research but zero campaign volume; relevant when prospect rejects credits with "we're on Azure already and want bigger discounts." [source: cloud-partner-niche-research.md:165-167]
4. **aws-private-offer-discount (POD)** — 5-10% off AWS list price. Premier-only, but EC has the relationship. [source: cloud-partner-niche-research.md:170]
5. **marketplace-private-offer-cppo** — burn customer's committed cloud spend on ISV products via marketplace private offers. ISV-side play. [source: cloud-partner-niche-research.md:156-157]
6. **renewal-window-negotiation** — "when does your current AWS commitment renew?" angle, 90-day-before-renewal partner number. Built but never tested in production. [source: icp_cloud20k_2026-05-09/agent6_offer_framing.md:33]
7. **dxdt-free-cloud-assessment** — Avishay personally pitches this on calls (20% idle resources + 35% commit savings + critical security catch on a single 20-minute session). The signature offer for $20K+ accounts, but no `dxdt` angle exists in `touches.angle` — it's currently embedded inside `credits-brokerage-doc` (4,767 sends) and `ai-sre` (2,860 sends) without a dedicated campaign. [source: avishay_threads.jsonl:46]
8. **split-billing-multi-entity** — Avishay's "Commercial Flexibility: payment in various currencies, split billing across different entities" line. CFO/finance-ops sale. Never campaigned standalone. [source: avishay_threads.jsonl:46]
9. **crypto-pay-cloud** — appears in SEO doc + Avishay's flexibility line. Niche but real. Crypto-treasury startups are still a live TAM in EU (Hivello, DFI Labs, Kryptos, RWA Inc all in opportunities pipeline). [source: cloudcredits-astro/startup-cloud-commercial-options.md:17]
10. **ai-ml-implementation** + **data-analytics-bigquery-looker** — explicit in Avishay's brief but only sold as expansion, not as cold opener.

## C. Offers Avishay specifically pushed

The single most important source is **thread_id=19d75ef2d1b48b88** (subject: "Follow-up from our call - open items on your side", 2026-04-10 → 2026-04-12) where Avishay sent the full partnership list + the "core benefits and services" highlights:

> "Commercial Flexibility: We offer payment in various currencies, split billing across different entities, and exclusive discounts/funding programs. Core Services: Cloud Development, FinOps & Cost Optimization, Cloud Security, Marketplace integrations, and 24/7 Proactive Support. Additional High-Impact Services (Great for outreach angles): AI & Machine Learning ... Cloud Migrations & Modernization ... Data & Analytics ... DevOps & SRE as a Service ... AI & ML engineering."

Then the partnership list (paste in full so the catalog can map offers to vendors):
> "Active Partnerships: MongoDB, Coralogix, DataDog, Reblaze / link11, Palo Alto Networks, WIZ, Workspot, Spin, Cloudflare, Metomic, ScaleOps, Mastheadata, AWS, JFrog, Astronomer, 7AI, Clear Gate, Cyfox, twilio, Diffusiondata, Clickhouse, NewRelic, RavenData, Grafana, Azure, Firefly, IORiver, Mixpanel, Anthropic, Symania, Umbrella, Controlplane, Feroot, Elastic Search, Google Workspace, GCP, Looker, SecOps, Google Maps, Google Education, Google Meet Hardware License."

[source: avishay_threads.jsonl:46 / thread_id=19d75ef2d1b48b88]

Avishay also separately pushed:
- **DXDT free assessment** with 20% idle + 35% commit savings as the headline numbers, and the "hiring angle" (DXDT as force multiplier for companies hiring SRE/DevOps/SecOps/FinOps) plus the "downsizing angle" (replaces operational gap from layoffs). [source: avishay_threads.jsonl:46]
- **Control Plane Kubernetes** — "60% savings on Kubernetes is an insanely strong message and I want to be ready to launch the moment you greenlight." Enablement Apr 23 2026 [source: avishay_threads.jsonl:46-47 / thread_ids 19d75ef2d1b48b88, 19d80cfad4ede9f0]
- **Commit Discount as the May 2026 single-variable test** — Avishay confirmed: "Not startup-only / Applies to anyone with $20K+/month cloud spend / Stage / funding / industry agnostic." This is the pivot toward bigger accounts. [source: avishay_threads.jsonl:53 / thread_id=19e01d1844498662]

In the Apr 17 thread (TAM expansion), Avishay agreed with Neta's matrix of 6 "offers beyond credits": `Anthropic LLM discount` (2 positive Q1), `Hiring subsidy` (2 positive Q1), `Workspace + net-60` (1 positive Q1), `Invoice consolidation + net 60/90` (**4 positive Q1 — strongest non-credit signal**), `Wiz / CISO` (1 positive, new-in-role only). [source: avishay_threads.jsonl:48 / thread_id=19d9a9e7ad8488dc]

## D. Offers targeting bigger accounts (Neta's pivot target — $20K+/mo or 30+ emp)

These are the offers explicitly designed for or confirmed to fit the bigger-account pivot. **Stop pitching credits here — pitch one of these.**

1. **commit-discount-15-40** — Avishay-confirmed for $20K+/mo, stage/funding/industry agnostic. The May single-variable test. [confidence A]
2. **dxdt-free-cloud-assessment** — Avishay's signature on $20K-$200K/mo band, 20% idle + 35% commit + security findings in one 20-min session. Min $5K/mo qualified. [confidence A]
3. **renewal-window-negotiation** — built for the EDP/MACC/CUD slice; only fits enterprise-shaped accounts with a renewal cycle. [confidence B]
4. **aws-poc-fund** — $5K-$50K per customer; needs Premier relationship and a real POC project. [confidence A]
5. **aws-map-2.0** — Assess+Mobilize+Modernize: scales to 25% of Yr1 ARR in credits, only material at $50K+/mo workloads. [confidence C, never campaigned]
6. **azure-mawl-funding** / **azure-ecif** — same picture for Azure side, $25K-$1M strategic. [C, never campaigned]
7. **gcp-ramp-migration** — $100K + CUDs, migration-only. [C, never campaigned]
8. **invoice-consolidation-net-60-90** — Avishay's "4 positive Q1" non-credit angle. CFO/COO/Head Finance sale; only fits accounts large enough to care about Net terms (i.e. ≥$10K/mo invoice). [confidence A]
9. **billing-switch-same-price** — same-price-more-help angle from WideOps brief. Cleanest message for a bigger account already on AWS/GCP direct. [confidence A]

The fastest near-term pivot per leads.db volume: **commit-discount** has only 487 sends so far vs 8,441 for credits — there is 17× headroom to test it at volume against the same bigger-account list before declaring it dead.

---

## Open questions / gaps

- No `dxdt` or `dxdt-assessment` angle exists in `touches.angle` despite Avishay personally selling it on every call. Worth adding before the next campaign push. [verified by grep: angle enum does not contain "dxdt" — see angle-list in section A]
- `compliance` angle (456 sends) is the only EU-sovereignty / Nimbus angle; never broken out by IL-Nimbus vs EU-GDPR. Tiny TAM, but high-margin.
- No standalone `crypto-pay` angle exists. Hivello / DFI / Kryptos / RWA Inc are already in the converting-opportunities pipeline (Tier 2) — there is at least a 4-lead seed-list of crypto-native accounts where this would land.
- `renewal-window` angle has been written in `agent6_offer_framing.md` but never sent — easiest to convert from C → A confidence with a 500-send test.

## Confidence tiers used

- **A** — confirmed in ≥2 independent sources (Avishay thread + research/SEO/copy file) AND ≥500 sends OR explicit Avishay quote.
- **B** — single strong source OR <500 sends but Avishay-aware.
- **C** — single source, no campaign data, hypothesis only.